What Is Keyword
When we search on Google, that time we enter words, sentences, questions, and problems, these all are keywords according to the SEO point of view. Keywords are the key to ranking your website in the search engine, which is an essential process in on-page SEO. Keywords research process conducted in on-page SEO
Effective Keywords Research Process for your business
Types Of Keywords
There are four main types of keywords used on-page SEO
Long Tail Keywords
Long tail keywords are those keywords that have a minimum three words sentence or long form of the sentence. This keyword gives more idea about what exactly one wants to users and is also descriptive. For example, long tail keywords may be sentence, question, or quarry. Bloggers mostly use long tail keywords, which may start from how, what, who, where, and which. Most of the time, long tail keywords have no more search volume than short tail keywords, but the competition level will be low compared to short tail keywords.
For example, if you search “digital marketing,” it is a short-tail keyword because it contains only two words that do not describe what you want. If you search “best digital marketing company in Nashik,” it is a long tail keyword because it contains six words and is descriptive. You can see the following image for a better understanding
Short Tail Keywords
Short tail keywords are those keywords that have a maximum of 3 to 4 words sentence. This keyword does not give more idea about what you want for users. Most of the time, The short tail keywords have a high search volume, which is good, it means lots of people search this keyword, but the competition may also be increased for this keyword. A short tail keyword does not easy to rank on Google. So don't just focus on search volume. We should also focus on keywords difficulty. In the above example, "digital marketing" is a short tail keyword, and currently, this keyword has 250k search volume and 93% keywords difficulty, so it should not use these keywords for SEO
Generic keywords are those keywords which not target any location or intention. Short-tail keywords are also because they do not describe the user's intent. If you want to rank your webpage on the overall world, you should use generic keywords. But these keywords also have high competition and search volume. Examples include water purifiers, Samsung mobile, waterfall, and brain.
Local keywords are also known as targeted keywords, which describe the location of products and services. Generally, these keywords do not have more competition because they have only local search volume. Mostly those people search for who is in that location and also search for people out of that place but not more like local people. You can use local keywords for service-based web pages, not product-based ones. Because people search local keywords for services like "best digital marketing company in Nashik," but people do not search local keywords for products like "best mobile in Nashik" Actually, people search for "best mobile."
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There are four primary types of keywords intention, which are shown below. This intention shows search engine what to want users. This intention shows why the user searches these keywords, so it is essential to determine which keyword is suitable for your webpage, Don't keep the wrong intention keywords.
The informational keywords show the search engine what information a user wants, i.e., information about a particular topic, so here is informational intention. You should use informative keywords if you are a blogger and write informative blogs. However, you should not use this keyword if your website sells any product or service. These keywords can give you more traffic but can't provide you with conversion/leads.
Transactional keywords show the search engine what product or service the user wants, i.e., the user wants to purchase any product or service, so here is transactional intention. If you want to rank your business website, then you should use transactional keywords. You should not use an informative type of keyword. Transactional keywords can give you more conversion/leads.
The Investigative keywords show the search engine that users want to buy products or services but also want information about those products. So, in this case, there is a 50% chance of purchasing a product and a 50% chance of collecting data. You can use these keywords for a business webpage but don't use them for a blog site.
Navigational keywords show search engines what users want but only from a particular source. These keywords offer direction to the search engine. In this case, the user wants a product or service from a specific platform or segment. For example, if the user searches "black shoes on Amazon," the user wants to buy black shoes from Amazon, so the user gives navigation to the search engine.
Keywords Research Process
If you want to rank your webpage in search engines, you will have to do on-page SEO, and the keyword research process is under the on-page process. semrush and Google keyword planner tools are best for keyword research. When you want to find keywords for SEO, you should use semrush tool, and for Google ads, you should use google keywords planner tools. This tool shows the keywords difficulty for SEO and googles ads, so for SEO, consider keywords problem from Semrush, and for Google ads, consider keyword difficulty from the google keywords planner tool
The Keywords Research Process For Seo
Note down all possible keywords in your mind.
Search your keywords in Google, and you will get suggestions from Google.
Find out the similar words for your keywords (if available)
Search every keyword in Semrush, set the location according to you, and set related match filter
You will get all related keywords.
Sort keywords that are related to your service or product
After sorting, again enter every keyword in semrush and set a broad match filter. Then you will get all possible keywords related to your product.
You will have to keep high search volume and low competition keywords from all the above keywords.
The Keywords Research Process For Google Ads
Note down all possible keywords in your mind
Search your keywords in Google, and you will get suggestions from google
Find out the similar words for your keywords (if available)
Search every keyword in google keyword planner, and set the location according to you
Pick up the transactional keywords, and the keywords have high search volume and low competition, and low CPC